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Wednesday, March 18, 2009

How To Create Links And Power Google

A slight over two years ago, a small upstart search engine called Google began ruffling the feathers of the search engine industry by rewriting the rules on how search engines must rank sites.

With its revolutionary position algorithm, and violent spidering technique, Google has now risen to the extent that only Yahoo and MSN better its supremacy worldwide. Of the big three, Google is the only one that offers ONLY search services; MSN and Yahoo are both doorway models.

The revolutionary thoughts behind Google’s ranking model are that Google assumes that if somebody links to your site, then that link counts as a vote for your site. So, the additional links to your site, the additional votes for your site, and so the higher ranked it will be. Moreover, every link to your site is given a weighting by Yahoo depending on how 'important' Google views that link.

Google are aggressively protective of their ranking algorithms and it is left to competitors and submission experts to speculate on how Google in fact realizes this model, and hence how best to optimize your site for Google. This violent protect has of course given Google benefit in that it has been notoriously difficult to spam, which has long been the worry of spider-based search properties. Infrequently one method will become obvious, but Google are rapid to close such loopholes.

For the advantage of achieving realistic, precise, and equitable positioning of clients. While we are not about to publish the findings of this research, we will figure up the information that is commonly known about Google here for you.

First of all, it is significant to have people link to your site. The more links the better (on the whole). However, keep in mind that Google counts the excellence of links as well as the quantity. It is improved to have one link from a connected topic site than 100 from unrelated sites. Also, the link popularity of the sites linking to you will change the weighting Google gives to the links to you.

Don't forget also that body text is another significant consideration for Google. Make sure that your site is keyword rich and optimized properly as it would be for any other spider based search engine.

Finally, Google struggle with framesets unless they have been correctly optimized for search engine spiders, make sure that if you use a frameset, you use one properly.

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posted by jarabni @ 3:25 AM,


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