g

Tuesday, March 17, 2009

SEO Moral Principles

Search engines are eager to have correct (if not always complete) picture of available sites on the web. This can be for different reasons, but the obvious underlying one is the almighty dollar. A more accurate, and therefore helpful, index means a higher popularity among users, which means more users, which means higher advertise revenue, and more submissions income


Search engines want to index as much of the web as possible, yet they want their search results to be correct. This is the trade off that has shaped the concept of spam. Unethical or rude webmasters use spam techniques to unnaturally boost the rank of their websites with search results pages, diluting the superiority of search results, and thereby dropping the quality of those search engine results. This means that although the search engines are in advance larger indexes, their exactness is more doubtful resulting in fewer users and falling revenue.

Because of this, search engines are frequently researching spam techniques, and developing their search algorithms in an try to prevent spammers from flooding their search results pages with irrelevant content. Occasionally, they also option to prohibition certain users or sites from accessing or submitting sites to their index for periods of time to prevent spam, although this is in severe circumstances, or where there is no "quick-fix" in an algorithm change.

Search engines are increasingly looking to hug moral SEO companies, and have made loud efforts to be seen to listen to the concerns of the legitimate SEO industry. This has created much more of a culture of honesty with search engines than was apparent in the past, although a pessimist might say that this is also due to the move towards the PFI concept which makes SEO companies, and their clients, customers of the search engines. That aside, lawful SEO companies are now in a strong position to power the evolution of search engines, and indeed of their own industry by employing moral methodology, and slattering valued search engine customers.

Labels: ,

posted by jarabni @ 11:57 PM,


0 Comments: