How to write Press release
1. Start strong: Your title and initial lines should in brief and straightly convey what you want to say. Include the "who, what, where, when and why" in the guide of your press release. The remaining part of your press release should include supporting details and examples.
2. Make it simple for the media: Some media agency and journalists will clutch your press release and carry it in their publications with minor editing or no alteration. But still if it's not used word for word, journalists may use it as food for other stories or to create their own story ideas. The more information and facts you include the less work the media has to do.
3. Think like the reader: Your press release must be able to keep the reader's attention. Put manually in the reader's shoes. Would you want to read your press release?
4. Make it relevant: Try to point out valid examples to support the message you want to converse. Show why your information is vital and how it benefits the reader. If your release isn't interesting, don't wait for anyone to read it.
5. Support your story with real facts: Facts make your point stronger and tell the journalist you've previously done much of the research for them. If you drag facts from other sources, make sure you attribute them. Avoid fuzz and add-ons. And never make something up. If content seems too high-quality to be true, tone it down or you could hurt your reliability.
6. Be concise: Avoid using surplus adjectives, profligate language, or unnecessary clichés. Get to the point and tell your narrative as directly as possible.
7. Avoid industry jargon: The harder your press release is to understand for journalists and laymen, the less likely it is to be picked up. A limited use of industry terminology is ok, if you're trying to optimize the news release for internet search engines.
8. Avoid exclamation points: The use of exclamation points may harm your credibility by creating unnecessary hype.
9. Get permission: Companies can be suspicious about their name and image. Get written authorization before including information or quotes from official or associates of other companies/organization.
10. Include company information: The press release should end with a short description of your company, including where your company is based, what products and service it provides and a short history If you are creating a press release for more than one company, give information for all the companies at the end of the release. Include contact information, both phone number and e-mail, for each company's spokesperson.
2. Make it simple for the media: Some media agency and journalists will clutch your press release and carry it in their publications with minor editing or no alteration. But still if it's not used word for word, journalists may use it as food for other stories or to create their own story ideas. The more information and facts you include the less work the media has to do.
3. Think like the reader: Your press release must be able to keep the reader's attention. Put manually in the reader's shoes. Would you want to read your press release?
4. Make it relevant: Try to point out valid examples to support the message you want to converse. Show why your information is vital and how it benefits the reader. If your release isn't interesting, don't wait for anyone to read it.
5. Support your story with real facts: Facts make your point stronger and tell the journalist you've previously done much of the research for them. If you drag facts from other sources, make sure you attribute them. Avoid fuzz and add-ons. And never make something up. If content seems too high-quality to be true, tone it down or you could hurt your reliability.
6. Be concise: Avoid using surplus adjectives, profligate language, or unnecessary clichés. Get to the point and tell your narrative as directly as possible.
7. Avoid industry jargon: The harder your press release is to understand for journalists and laymen, the less likely it is to be picked up. A limited use of industry terminology is ok, if you're trying to optimize the news release for internet search engines.
8. Avoid exclamation points: The use of exclamation points may harm your credibility by creating unnecessary hype.
9. Get permission: Companies can be suspicious about their name and image. Get written authorization before including information or quotes from official or associates of other companies/organization.
10. Include company information: The press release should end with a short description of your company, including where your company is based, what products and service it provides and a short history If you are creating a press release for more than one company, give information for all the companies at the end of the release. Include contact information, both phone number and e-mail, for each company's spokesperson.
Labels: search engine optimization, seo
posted by jarabni @ 2:30 AM,
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